The emergence of digital platforms has resulted in Digital Marketing becoming a highly desired specialization in MBA programs. An online MBA in Digital Marketing is the ideal mix of flexibility and relevant skills for those who are aiming to succeed in their careers or start their own business. By obtaining this degree, students will be able to become proficient in SEO, social media marketing, content strategy, and analytics, all while balancing personal and professional responsibilities. India is home to many leading institutions offering exceptional online MBA programs in Digital Marketing, which include experienced professors, advanced teaching resources, and hands-on learning experiences. This blog showcases the top online MBA schools in India that specialize in Digital Marketing to help you navigate your academic path.
MBA colleges in Digital Marketing Eligibility
Eligibility criteria for MBA programs in Digital Marketing vary across colleges but generally include basic academic and professional requirements. Below are the common eligibility conditions for enrolling in such programs:
Educational Qualification:
Applicants must hold a bachelor’s degree in any discipline from a recognized university. Most colleges require a minimum aggregate score of 50%, while reserved category students may be eligible with 45%.
Work Experience:
While not mandatory for all institutions, some colleges may prefer candidates with 1–3 years of work experience in relevant fields.
Entrance Exams:
Candidates are usually required to clear national or institutional MBA entrance exams like CAT, MAT, XAT, NMAT, GMAT, or university-specific tests. Some online programs may waive this requirement.
English Proficiency:
For programs offered in English, candidates should have a strong command of the language, especially for global colleges or international affiliations.
Additional Requirements:
Candidates might be required to attend personal interviews and group discussions or submit a statement of purpose (SOP) detailing their interest in Digital Marketing.
Online MBA Colleges in Digital Marketing Admission Process
The enrollment procedure for Digital Marketing MBA programs is organized but simple. Here is a detailed guide to assist you in comprehending it:
Submission of application:
Go to the designated college website and complete the application form provided. Submit personal, academic, and professional information, and include essential files like transcripts, diplomas, and a small passport photo.
Entrance Exam:
The majority of universities mandate that applicants take national-level exams such as CAT, MAT, XAT, NMAT, GMAT, or institution-specific assessments. Certain online MBA programs could exempt this condition depending on past qualifications or professional background.
Selection of candidates:
Shortlisted candidates are invited for additional rounds like group discussions (GD) or personal interviews (PI) based on their entrance exam scores and academic records.
Group Discussion (GD) and Personal Interview (PI):
GD and PI are two types of assessments used to evaluate individuals in a group setting and one-on-one, respectively. Applicants demonstrate their communication proficiency, problem-solving skills, and drive to enter the field of Digital Marketing.
Final Selection:
The ultimate merit list is created by taking into account entrance exam results, performance in GD/PI, academic history, and occasionally work experience.
Payment of fees and enrollment:
Chosen applicants are given an admission offer and must submit payment to secure their acceptance.
Top 7 online MBA colleges in Digital Marketing
An MBA in Digital Marketing is in high demand due to the fast growth of the field of digital marketing. Online MBA programs provide professionals and students with the flexibility to acquire knowledge in subjects such as SEO, social media, content marketing, and analytics. Numerous top Indian institutions offer these programs, guaranteeing high-quality education and hands-on skills. This blog looks at the seven online MBA schools in Digital Marketing, assisting you in selecting the perfect program to advance your career in this constantly changing industry.
Here is a list of the Top 7 Online MBA colleges to pursue Digital Marketing in India with flexible learning hours and affordable fees:
1. NMIMS Global Access School
| Course | MBA in Digital Marketing |
| Duration | 2 years |
| Details | Comprehensive program focusing on SEO, social media marketing, analytics, content marketing, and more. Includes online lectures, case studies, and projects. |
| Affiliation | Recognized by UGC-DEB |
| Eligibility | – Bachelor’s degree in any discipline from a recognized university.- Minimum of 50% aggregate marks- Work experience is preferred but not mandatory. |
| Fee structure | Approx. ₹1,44,000–₹1,68,000 for the entire program |
| Placement Support | Yes |
2. Amity University Online
| Course | MBA in Digital Marketing |
| Duration | 2 years |
| Details | Covers digital marketing strategies, social media, analytics, SEO, PPC, and content marketing. Includes live sessions, case studies, and projects. |
| Affiliation | Recognized by UGC and accredited by NAAC with an “A+” grade |
| Eligibility | Recognized by UGC and accredited by NAAC with an “A+” grade |
| Fee Structure | Approx. ₹2,00,000 for the entire program |
| Placement Support | Yes |
3. Symbiosis Centre for Distance Learning (SCDL)
| Course | MBA in Digital Marketing |
| Duration | 2 years |
| Details | Comprehensive curriculum covering digital marketing, SEO, SEM, analytics, social media, and more. Includes self-learning materials and virtual sessions. |
| Affiliation | Recognized by UGC and AICTE-approved |
| Eligibility | – Graduate from a recognized university in any discipline.- No minimum percentage required.- Work experience is preferred but not mandatory. |
| Fee Structure | Approx. ₹50,000–₹60,000 for the entire program |
| Placement Support | Yes |
4. Jain Online University
| Course | MBA in Digital Marketing |
| Duration | 2 years |
| Details | In-depth program covering digital marketing strategies, SEO, social media, analytics, branding, and e-commerce. Includes live online classes, recorded sessions, and hands-on projects. |
| Affiliation | UGC-recognized and AICTE-approved |
| Eligibility | – Bachelor’s degree in any discipline from a recognized university.- Minimum of 50% marks for general category- Working professionals are encouraged to apply. |
| Fee Structure | |
| Placement Support | Yes |
5. IGNOU (Indira Gandhi National Open University)
| Course | MBA in DIgital Marketing |
| Duration | 2 years |
| Details | Focused on digital marketing trends, SEO, social media marketing, analytics, branding, and campaign strategies. Includes online study materials, webinars, and case studies. |
| Affiliation | UGC-recognized |
| Eligibility | – Bachelor’s degree in any discipline with at least 50% marks from a recognized university.- Qualify for the OPENMAT entrance exam conducted by IGNOU. |
| Fee Structure | Approx. ₹37,800 for the full program |
| Placement Support | Yes |
6. Manipal University Online
| Course | MBA in Digital Marketing |
| Duration | 2 years |
| Details | Covers digital marketing fundamentals, SEO, social media marketing, analytics, content marketing, and branding. Includes live online classes, projects, and case studies. |
| Affiliation | UGC-recognized and NAAC accredited |
| Eligibility | – Bachelor’s degree in any discipline from a recognized university with at least 50% marks.- Work experience is preferred but not mandatory. |
| Fee Structure | Approx. ₹1,50,000–₹2,00,000 for the full program |
| Placement Support | Yes |
7. Chandigarh University
| Course | MBA in Digital Marketing |
| Duration | 2 years |
| Details | Covers digital marketing fundamentals, SEO, social media marketing, analytics, content marketing, and branding. Includes live online classes, projects, and case studies. |
| Affiliation | UGC-recognized and NAAC accredited |
| Eligibility | – Bachelor’s degree in any discipline from a recognized university with at least 50% marks.- Work experience is preferred but not mandatory. |
| Fee structure | Approx. ₹1,50,000–₹2,00,000 for the full program |
| Placement Support | Yes |
Conclusion
Choosing an online MBA in Digital Marketing is a great option for individuals aiming to succeed in the rapidly evolving digital sector. Students can acquire industry-specific knowledge and skills in SEO, social media, analytics, and branding through programs provided by prestigious institutions such as NMIMS, Amity University, Symbiosis, and IGNOU, which also offer flexible learning choices. These programs aim to provide a mix of quality education and affordability, suitable for both employed individuals and recent graduates. Placement support and practical exposure give a competitive advantage in the job market. Select the appropriate program to elevate your career and succeed in the digital age.
